Top 3 social mistakes businesses make
fter working with dozens of businesses, I’ve noticed the same mistakes pop up over and over again on social media. If you’re a small business owner, avoid these three traps:
Posting without a plan. Random posts lead to random results. Instead, map out content pillars (ex: education, inspiration, promotion) and rotate through them.
Talking at your audience, not with them. Engagement is a two-way street. Reply to comments, ask questions, and treat social media like a conversation.
Ignoring analytics. Data is your friend. Pay attention to what’s working (and what isn’t) so you can do more of what connects.
Remember: social media doesn’t have to be complicated. Consistency + connection beats perfection every single time.
