Your complete Black Friday marketing guide and workbook for product-based and service-based small businesses.
Black Friday doesn't have to mean overwhelming discounts, last-minute marketing, or competing with big-box retailers.
With the right strategy, your small business can create meaningful promotions, attract the right customers, and generate sales without sacrificing your profitability or peace of mind.
Introducing The Black Friday Sales Playbook by The Modern Mom + Co.—a practical, 63-page digital marketing guide and workbook designed to help small business owners plan, promote, and execute their Black Friday campaigns with confidence.
This comprehensive resource walks you through five essential stages of Black Friday marketing:
01 | Understanding the Black Friday Opportunity
Discover how to approach Black Friday strategically, identify your business goals, and create opportunities that make sense for your business.
02 | Know Your Customer & Create an Irresistible Offer
Learn how to understand customer buying motivations, develop valuable promotional offers, and protect your profit margins.
03 | Build Your Black Friday Marketing Campaign
Create effective marketing messages, plan social media content, explore email marketing, and develop promotional materials that encourage customers to take action.
04 | Your Black Friday Launch & Promotional Timeline
Follow a realistic four-week preparation plan, complete with launch-weekend strategies, actionable checklists, and a simplified plan for business owners starting late.
05 | Measure Your Success & Keep Customers Coming Back
Learn how to evaluate campaign results, understand your numbers, identify successful marketing strategies, and turn seasonal shoppers into long-term customers.
Take the guesswork out of your email marketing with five ready-to-customize email templates, including:
The Black Friday Sneak Peek
The Official Black Friday Launch
The Featured Offer & Value Reminder
The Friendly Reminder
The Final Opportunity
Simply personalize the templates to reflect your business, offer, and promotional details.
Product-based small businesses and online shops
Service providers and creative entrepreneurs
Handmade and home-based businesses
Digital product creators
Business owners preparing for their first Black Friday campaign
Entrepreneurs looking for a more intentional approach to seasonal marketing
Format: Digital PDF Download
Length: 63 Pages
Includes: Educational chapters, practical examples, guided worksheets, campaign planning tools, checklists, and five customizable email templates.
This is a digital product. No physical item will be shipped.
Build a Black Friday campaign that works for your business—not the other way around.
Created by The Modern Mom + Co. — Helping busy moms turn ideas into aligned, confident businesses, without hustle culture burnout.
Your complete Black Friday marketing guide and workbook for product-based and service-based small businesses.
Black Friday doesn't have to mean overwhelming discounts, last-minute marketing, or competing with big-box retailers.
With the right strategy, your small business can create meaningful promotions, attract the right customers, and generate sales without sacrificing your profitability or peace of mind.
Introducing The Black Friday Sales Playbook by The Modern Mom + Co.—a practical, 63-page digital marketing guide and workbook designed to help small business owners plan, promote, and execute their Black Friday campaigns with confidence.
This comprehensive resource walks you through five essential stages of Black Friday marketing:
01 | Understanding the Black Friday Opportunity
Discover how to approach Black Friday strategically, identify your business goals, and create opportunities that make sense for your business.
02 | Know Your Customer & Create an Irresistible Offer
Learn how to understand customer buying motivations, develop valuable promotional offers, and protect your profit margins.
03 | Build Your Black Friday Marketing Campaign
Create effective marketing messages, plan social media content, explore email marketing, and develop promotional materials that encourage customers to take action.
04 | Your Black Friday Launch & Promotional Timeline
Follow a realistic four-week preparation plan, complete with launch-weekend strategies, actionable checklists, and a simplified plan for business owners starting late.
05 | Measure Your Success & Keep Customers Coming Back
Learn how to evaluate campaign results, understand your numbers, identify successful marketing strategies, and turn seasonal shoppers into long-term customers.
Take the guesswork out of your email marketing with five ready-to-customize email templates, including:
The Black Friday Sneak Peek
The Official Black Friday Launch
The Featured Offer & Value Reminder
The Friendly Reminder
The Final Opportunity
Simply personalize the templates to reflect your business, offer, and promotional details.
Product-based small businesses and online shops
Service providers and creative entrepreneurs
Handmade and home-based businesses
Digital product creators
Business owners preparing for their first Black Friday campaign
Entrepreneurs looking for a more intentional approach to seasonal marketing
Format: Digital PDF Download
Length: 63 Pages
Includes: Educational chapters, practical examples, guided worksheets, campaign planning tools, checklists, and five customizable email templates.
This is a digital product. No physical item will be shipped.
Build a Black Friday campaign that works for your business—not the other way around.
Created by The Modern Mom + Co. — Helping busy moms turn ideas into aligned, confident businesses, without hustle culture burnout.
